Focusing on typography, brand guidelines, concepts whilst designing and redesigning across several brands, utilising marketing to build relationships with customers and drive sales. Designing a range of POS for the White Company Winter Campaign to increase their spend-per-visit in store. A catalogue redesign for John Lewis to help entice new customers, expand readership and sales figures. Sketching and designing ideas within a team, we created the award winning Identity for the London Symphony Orchestra Identity and print material.